Compare this simple, humble basket of fruit with a bag of lollipops. The fruit is ripe, juicy, packed full of vitamins -- it just sells itself. The lollipops, on the other hand, scream for our attention with explosive slogans and neon colors. But underneath the shiny packaging, it's really just plain sugar with some food coloring and artificial flavors.

Like other primates, humans find fruit attractive because it gives us energy and nutrition. Candy gives us energy, but it doesn't give us real nutrition. It just does a very clever job pretending to be fruit. Don't fall for it!

A good thing doesn't need to advertise, because quality speaks for itself. As the economists would say, demand exceeds supply.  Many advertisements seems to promise us happiness, beauty, love, wealth or respect. But ask yourself, does the ad promise more than the product can really deliver? Coca-Cola isn't a love potion.

This proverb reminds us of the enduring value of true quality and competence over flashy appearances. It's often used to express skepticism about a person who brags or praises themselves excessively.

We should all strive to be more like the basket of fruit: simple, authentic and good. These qualities will draw other people to you — at least the kind of people who understand that “chema chajiuza, kibaya chajitembeza”

Related proverbs:

Today's proverb is often used in Swahili to describe a person who makes a mistake that could have been foreseen and suffers negative consequences... like the truck driver in this picture from Oxfordshire, UK. Regardless of what your parents taught you (or failed to teach you), you will eventually have to confront the harsh realities of life and learn from experience.
See also: If a child cries for a razor, give it to him (Mtoto akilia wembe, mpe)

He who is not taught by his parents is taught by the world. (Asofunzwa na wazazi, hufunzwa na ulimwengu)
Here's a poem by the poet Akilimali Snow-White about this proverb. (My translation from the original Swahili)

In the age they fooled me, my old folks in raising me,
I failed to learn the new movements of the world.
Today I please myself, to the people of the world, listen:
He who is not taught by his parents, is taught by the world.

I couldn’t have done any work without humbling myself before them,
Obeying to flatter them, then to serve them,
Even when I pleased them, they taught me with intention,
He who is not taught by his parents, is taught by the world.

Now I can speak European languages without difficulty,
like English and others too,
With effort I learn, and even they have raised me.
He who is not taught by his parents, is taught by the world.

I can converse without blemish,
And lead amidst evil, removing the blemish,
In the end the place pleases, one step towards harmony,
He who is not taught by his parents, is taught by the world.

There is nowhere I have overlooked, without investigation,
All sides examined, knowledge I have taken,
I even know how to sell products and buy,
He who is not taught by his parents, is taught by the world.

The amount which I have learned, not a little by fumbling,
I am pleasing where I come from, I employ good work
It’s hard to scorn, how it raises me,
He who is not taught by his parents, is taught by the world.

It’s not right to ignore what you don’t know
Try to investigate, and then analyze,
When your intention is tightened, you can’t fail to know a thing,
He who is not taught by his parents, is taught by the world.

The tasks I taught myself, my father didn’t know
He didn’t know English, or selling and buying,
but only praising oneself, that was when I, the child, knew,
He who is not taught by his parents, is taught by the world. 

I give more for you, you all who helped me,
All of you who’ve taught me, Lord give you health
God fill you all with happiness, and return goodness to you,
He who is not taught by his parents, is taught by the people of the world.
- Diwani ya Akilimali

What do you think about this poem? What does it mean? Can you improve the translation?

Fikeni E. M. K. Senkoro (1988) wrote of this poem (my translation):

Siku moja, mfanyabiashara mashuhuri alitafuta msaidizi. Alipokea maombi na CV za watu wengi sana, lakini wawili tu walikidhi vigezo: Amina na Baraka. Ili kuamua kati yao, aliwaita wote wawili, na akawaalika waje kwaajili ya mahojiano ya ajira, kesho yake asubuhi. "Saa tatu kamili -- vaa mavazi ya kazi, na usichelewe!" Akawaonya.

Kesho yake Ali aliwahi kuamka, akavaa suti yake nzuri, na alipanda basi kijijini kwake saa 2. "Bora kinga kuliko tiba" alifikiria. Njiani kuelekea mjini, basi ilianza kutoa moshi. Abira wote walishuka na waliachwa porini. Hapo hapo mvua ilianza kunyesha. Kila basi lililompita, Ali akaomba nafasi, lakini, kutokana na hali ya hewa, mabasi yote yalikuwa yameshajaa. Kwa hivyo ikabidi atembee kwa miguu. Ilipotimia saa tatu, bado Ali alikuwa mbali na mji, na mvua ikawa kali zaidi na zaidi. "Lazima niendelee" akajiambia, "Bora kuchelewa kuliko kukosa kabisa."

Wakati huohuo mjini, Baraka aliamka ghorofani kwake, na akashtuka ghafla akiona jua lilikuwa limeshafika mbali angani. "Aisee! Niliweka alarm! Simu yangu ina shida gani sasa?" Alitazama saa ukutani: Saa tatu kamili. "Bora niache tu. Hata nikiondoka saivi, bado nitachelewa kufika. Si alisema usichelewe? Hatamwajiri aliyechelewa." Kwa hivyo Baraka, akiwa na huzuni, akalala tena.

Saa nne na nusu, hatimaye, Ali alifika ofisini kwa mfanyabiashara na kugonga mlango, suti yake ikichuruzika maji na matope sakafuni. Mfanyabiashara akajibu. "Si nilikwambia vaa mavazi yanayofaa na usichelewe? Sasa umechelewa zaidi ya saa limoja na mavazi yako yamechafuka. Niambie nitawezaje kukuajiri baada ya hapo?" Kisha Ali akaeleza yote yaliyomtokea. Mfanyabishara akamjibu "Nimejifunza mengi kuhusu wewe kutoka kwa hadithi yako Ali. Ukiwa na kusudi kichwani, utafanya kazi kwa bidii, na pale unapokutana na vikwazo hukati tamaa, hata kama umechelewa. Nakwambia, wewe ndiye wa kwanza kufika leo. Mwingine alikosa kabisa. Nitakuajiri wewe."

Mafanikio makubwa huanza na makosa mengi, lakini baada ya muda, uvumilivu na ustahilimilu huleta matunda. Kukosa ni uanadamu, lakini Mungu ni mvumilivu sana kwetu. Anatupa nafasi nyingi za kujifunza na kujaribu tena, ilimradi tusikate tamaa.

Wengine wanasema methali ya "Better late than never never" inatoka kwa kitabu cha The Canterbury Tales, kilichoandikwa na Chaucer miaka ya 1390.

Wengine wanasema chimbuko la kweli ni kitabu cha Historia ya Roma, kilichoandikwa na Livy takriban mwaka wa 20 KK.

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