Setting goals is an important part of any successful project or organization, but it's not always easy to get it right. One popular method of goal setting is the SMART framework, which encourages setting goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. While SMART goals can be effective for some organizations, there are also some downsides that social entrepreneurs should be aware of before relying on them exclusively.

SMART goals can be too rigid and prescriptive. 
By focusing solely on tangible, quantifiable goals, social entrepreneurs may overlook important but intangible factors, such as team morale or company culture...each of which may be critical to success. Additionally, the pressure to meet specific, time-bound targets can lead to an "all or nothing" mentality, where barely missed goals are deemed total failures.

SMART goals can limit creativity and innovation.
By focusing solely on what is known to be achievable, social entrepreneurs may overlook opportunities to try new and different approaches that could lead to greater success. Essentially, SMART goals can stifle creativity by encouraging organizations to play it safe, sticking with tried-and-true methods, rather than taking risks on new projects or methodologies. An obsession with goal setting can distract from more exploratory initiatives, but still most organizations (and individuals) benefit from regularly setting goals.

So, what are the alternatives to SMART goals for the entrepreneurial minded? One option is to adopt a growth mindset, where goals are seen as a means to an end rather than the end in themselves. This approach encourages social entrepreneurs to embrace change and be open to new ideas and experiences, which can lead to greater creativity and innovation. Another alternative is to focus on setting "stretch" goals, which are challenging but achievable targets that help entrepreneurs to push their limits and focus on momentum (rather than milestones).

Does this mean traditional goal setting doesn't matter? Should entrepreneurs abandon the SMART goal method?
Probably not. It's important for entrepreneurs in both the for-profit and nonprofit world to set goals. When doing so it is import for those goals to align with the personal values and priorities of the organization. Such alignment can help to ensure that the goals set are meaningful and relevant, and that everyone is amply motivated to achieve them. For example, an organization that values work-life balance might set a goal for each employee to work a set number of hours per week, rather than focusing solely on achievement. Other organizations might focus on achieving momentum and employee satisfaction...though ultimately it is typically important for goals to drive financial success. For a non-profit, this could mean connecting goals toward  fundraising targets, and with for-profits, goals could be tied to revenue (or operational efficiency).

In summary, while using SMART goals has become popular, there also are some downsides to be considered. Alternative goal-setting strategies, such as adopting a growth mindset, setting "stretch" goals, or aligning goals with personal values, can help all organizations achieve success while avoiding the pitfalls of SMART goals.

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