You need to login to view profiles OR to update your profile

Have an account? Login

Log in
Forgot your password?
Didn't receive your confirmation email?

Create a new account

New announcements
Discussions
Proverbs
All Popular Engagement Activity
All
history_edu Proverbs Teachers child_care Kids History Picturebook Classic Fiction Entrepreneurship Youth Tanzania Technology Politics Law Research Proverb gite Self-reliance Education Curriculum escalator_warning Parents record_voice_over Read aloud Social entrepreneurship Hero education Computers Learn english Learn to read Swahili Leadership Announcement Nonprofits Leaders Anthropology Learn swahili Poetry Donations Arduino Writing Artificial intelligence Funny Writers Featured

SMART Goals: A Tool for Aligning Your NGO Team

Updated 4mo ago
by
Scott M
Nonprofits Entrepreneurship Social entrepreneurship Management Goals Featured

Non-Governmental Organizations (NGOs) play a crucial role in promoting social, economic, and environmental sustainability throughout the world, and of course in East Africa (an area of focus for Maktaba.org).

Through a collection of resources for social entrepreneurs and non-profits, we are publishing advice, ideas and stories about our journey to develop a non-profit that delivers free educational resources both digitally and in-person.

NGOs (like Maktaba.org) need a clear and concise plan, as well as a motivated and aligned team. One way to achieve this is by using SMART goals.

Below is an example a hypothetical East African NGO using SMART goals to empower their team.

SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. The following are the five elements of SMART goals and how they can help align your NGO team:

  1. Specific: A specific goal has a clear and precise definition. It answers the questions "What", "Why", and "How". For example, instead of saying "We want to improve education", a specific goal would be "We want to provide educational materials to 100 underprivileged schools in rural areas in the next 6 months."
  2. Measurable: A measurable goal has quantifiable outcomes that can be tracked and monitored. This helps ensure that the goal is realistic and attainable. For example, "We want to provide educational materials to 100 underprivileged schools in rural areas in the next 6 months," which can be measured by the number of schools reached and the number of materials distributed.
  3. Achievable: An achievable goal is one that is attainable with the resources and capabilities of the NGO. To set goals that are achievable, your organization will need to plan carefully, work together and pull together resources in a timely matter. For example, the goal of providing educational materials to 100 underprivileged schools in rural areas may only be "achievable" if the NGO believes they have the local partners in place, secure funding and a clear logistical plan to deliver or "achieve" their goal. Setting achievable goals requires introspection.
  4. Relevant: A relevant goal is one that aligns with the organization's mission, values, and objectives. It is important that the goal is relevant to the organization and its stakeholders. In the example we've been using, the goal of providing educational materials to 100 underprivileged schools in rural areas is relevant to the NGO's general mission of promoting education in rural areas.
  5. Time-Bound: A time-bound goal has a specific deadline. This helps ensure that the goal is completed within a reasonable time frame and helps focus the team's efforts. For example, "We want to provide educational materials to 100 underprivileged schools in rural areas in the next 6 months," has a clear deadline upon which the goal should be complete.

By setting SMART goals, our fictional East African NGO can align its team by providing a clear and concise gameplan that is relevant to its mission, values, and objectives. The team can work together to achieve the goals by monitoring progress, adjusting strategies, and celebrating successes.

In conclusion, SMART goals are a powerful tool for aligning any team whether we are talking about an NGO, a small business, a non-profit or a giant corporation. By setting specific, measurable, achievable, relevant, and time-bound goals, your team will stay focused and motivated on their path toward success. There are some critiques of those who use SMART goals, but in general they are a widely relied upon technique used by many of the most successful organizations.

Are you actually an East African NGO? Consider checking out our free PDFs to research the history of Africa or browse free Swahili books or download PDFs in English.
...
2

Defining goals as a Social Entrepreneur

Updated 4mo ago
by
Scott M
Social entrepreneurship Entrepreneurship Management Goals

Social Entrepreneurs and Social Enterprises need to clearly define their organizational goals


We are often asked how we got started with Maktaba and other non-profit initiatives. Step 1 is to define a mission and clear goals for the organization. Much of our efforts are a work in progress...but these are some of the recommended steps for setting the direction of a non-profit.

  1. Determine your mission and values: Start by defining your organization's mission and core values, which will provide a clear direction for all decision-making and goal-setting.
  2. Identify your target audience: Understand who your target audience is and what their needs and pain points are. This will help you to better align your goals with the needs of your target audience.
  3. Conduct a SWOT analysis: Conduct a SWOT analysis to identify your organization's strengths, weaknesses, opportunities, and threats, which will help you to better understand your current situation and potential for growth.
  4. Define SMART goals: Use the SMART framework to define specific, measurable, achievable, relevant, and time-bound goals that align with your mission and values.
  5. Set both short-term and long-term goals: Set both short-term and long-term goals to provide a clear roadmap for your organization's growth and development.
  6. Involve stakeholders: Involve key stakeholders in the goal-setting process, including employees, partners, and customers, to ensure that all goals are aligned and everyone is working towards the same objectives.
  7. Regularly review and adjust goals: Regularly review and adjust your goals as needed to ensure that they remain relevant and aligned with your mission and values.

By following these steps, a social enterprise can increase the team's focus and drive impact...feel free to reach out or comment if you have any questions or suggestions.

Also, as always, check out our free resources on Entrepreneurship or Social Entrepreneurship. We have dozens of free books available on these topics in both English and Swahili. Most books can be downloaded without creating an account!



...
1

Success as a Social Entrepreneur: Should you be using SMART Goals?

by
Scott M
Updated 4mo ago
Social entrepreneurship Entrepreneurship Management Goals Nonprofits

Setting goals is an important part of any successful project or organization, but it's not always easy to get it right. One popular method of goal setting is the SMART framework, which encourages setting goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. While SMART goals can be effective for some organizations, there are also some downsides that social entrepreneurs should be aware of before relying on them exclusively.

SMART goals can be too rigid and prescriptive. 
By focusing solely on tangible, quantifiable goals, social entrepreneurs may overlook important but intangible factors, such as team morale or company culture...each of which may be critical to success. Additionally, the pressure to meet specific, time-bound targets can lead to an "all or nothing" mentality, where barely missed goals are deemed total failures.

SMART goals can limit creativity and innovation.
By focusing solely on what is known to be achievable, social entrepreneurs may overlook opportunities to try new and different approaches that could lead to greater success. Essentially, SMART goals can stifle creativity by encouraging organizations to play it safe, sticking with tried-and-true methods, rather than taking risks on new projects or methodologies. An obsession with goal setting can distract from more exploratory initiatives, but still most organizations (and individuals) benefit from regularly setting goals.

So, what are the alternatives to SMART goals for the entrepreneurial minded? One option is to adopt a growth mindset, where goals are seen as a means to an end rather than the end in themselves. This approach encourages social entrepreneurs to embrace change and be open to new ideas and experiences, which can lead to greater creativity and innovation. Another alternative is to focus on setting "stretch" goals, which are challenging but achievable targets that help entrepreneurs to push their limits and focus on momentum (rather than milestones).

Does this mean traditional goal setting doesn't matter? Should entrepreneurs abandon the SMART goal method?
Probably not. It's important for entrepreneurs in both the for-profit and nonprofit world to set goals. When doing so it is import for those goals to align with the personal values and priorities of the organization. Such alignment can help to ensure that the goals set are meaningful and relevant, and that everyone is amply motivated to achieve them. For example, an organization that values work-life balance might set a goal for each employee to work a set number of hours per week, rather than focusing solely on achievement. Other organizations might focus on achieving momentum and employee satisfaction...though ultimately it is typically important for goals to drive financial success. For a non-profit, this could mean connecting goals toward  fundraising targets, and with for-profits, goals could be tied to revenue (or operational efficiency).

In summary, while using SMART goals has become popular, there also are some downsides to be considered. Alternative goal-setting strategies, such as adopting a growth mindset, setting "stretch" goals, or aligning goals with personal values, can help all organizations achieve success while avoiding the pitfalls of SMART goals.

For more resources to help run your non-profit or small business, browse our free books for entrepreneurs, or search our entire website for blog posts and strategies about how to get started as a social entrepreneur.



...