Social Entrepreneurs and Social Enterprises need to clearly define their organizational goals
We are often asked how we got started with Maktaba and other non-profit initiatives. Step 1 is to define a mission and clear goals for the organization. Much of our efforts are a work in progress...but these are some of the recommended steps for setting the direction of a non-profit.
- Determine your mission and values: Start by defining your organization's mission and core values, which will provide a clear direction for all decision-making and goal-setting.
- Identify your target audience: Understand who your target audience is and what their needs and pain points are. This will help you to better align your goals with the needs of your target audience.
- Conduct a SWOT analysis: Conduct a SWOT analysis to identify your organization's strengths, weaknesses, opportunities, and threats, which will help you to better understand your current situation and potential for growth.
- Define SMART goals: Use the SMART framework to define specific, measurable, achievable, relevant, and time-bound goals that align with your mission and values.
- Set both short-term and long-term goals: Set both short-term and long-term goals to provide a clear roadmap for your organization's growth and development.
- Involve stakeholders: Involve key stakeholders in the goal-setting process, including employees, partners, and customers, to ensure that all goals are aligned and everyone is working towards the same objectives.
- Regularly review and adjust goals: Regularly review and adjust your goals as needed to ensure that they remain relevant and aligned with your mission and values.
By following these steps, a social enterprise can increase the team's focus and drive impact...feel free to reach out or comment if you have any questions or suggestions.
Also, as always, check out our free resources on Entrepreneurship or Social Entrepreneurship. We have dozens of free books available on these topics in both English and Swahili. Most books can be downloaded without creating an account!