Compare this simple, humble basket of fruit with a bag of lollipops. The fruit is ripe, juicy, packed full of vitamins -- it just sells itself. The lollipops, on the other hand, scream for our attention with explosive slogans and neon colors. But underneath the shiny packaging, it's really just plain sugar with some food coloring and artificial flavors.

Like other primates, humans find fruit attractive because it gives us energy and nutrition. Candy gives us energy, but it doesn't give us real nutrition. It just does a very clever job pretending to be fruit. Don't fall for it!

A good thing doesn't need to advertise, because quality speaks for itself. As the economists would say, demand exceeds supply.  Many advertisements seems to promise us happiness, beauty, love, wealth or respect. But ask yourself, does the ad promise more than the product can really deliver? Coca-Cola isn't a love potion.

This proverb reminds us of the enduring value of true quality and competence over flashy appearances. It's often used to express skepticism about a person who brags or praises themselves excessively.

We should all strive to be more like the basket of fruit: simple, authentic and good. These qualities will draw other people to you — at least the kind of people who understand that “chema chajiuza, kibaya chajitembeza”

Related proverbs:

Kwa kiingereza tunasema "One man's trash is another man's treasure," maana yake, kilichotupwa na mtu mmoja, kinaweza kutumikia mwingine na kuwa na thamani kwake.

Msemo huu hutumika ili kueleza jinsi mapendeleo ya watu hutofautiana, ama kuonyesha matumaini kwamba wanadamu ni wabunifu katika masuala ya kupanga upya au kuchakata vitu vilivyotupwa na wengine.

Kwa mfano, mjasiriamali Gibson Kiwago, mwanzilishi wa WAGA Tanzania, anachakata betri za laptop ili kuleta umeme kwa nyumba na maduka. Jifunze zaidi kuhusu E-Waste (Orodha ya Kusoma)!

Dhana kwamba thamani ya kitu hutegemea mtazamo wako ipo tangu zamani. Chimbuko cha msemo huu ni methali ya Kiingereza iliyotumika karne ya 17:

Je umewahi kuona thamani katika kitu kilichotupwa na mwengine?

The winner of a competition or conflict receives the majority or entirety of the rewards, and possibly additional benefits beyond what was being fought over. 

In war, the spoils could refer to land, gained power or other sought after resources. In other pursuits the spoils typically refer to accolades, money or opportunities.

The proverb is typically used to explain unequal outcomes or to remind others that the stakes of many conflicts are winner take all, zero sum, or at the very least, disproportionately favorable to the few winners.

Check out the sources section for a description of the context and information about the US politician who was credited with the phrase (in the 1830s).

Hapo zamani za kale, palikuwa na binti mrembo, mkarimu, mwenye akili aliyeitwa Poshia. Wanaume wengi walitaka kumuoa na walikuja ili kuomba uchumba. Baba Poshia alikuwa amefariki dunia. Alikuwa tajiri na aliacha wosia ulioelekeza kamba yeyote aliyetaka kumuoa Poshia, lazima achague kati ya masanduku tatu: sanduku la dhahabu, sanduku la fedha na sanduku la risasi. Atakayechagua sahihi ndiye atakayeruhusiwa kumuoa Poshiia na kurithi mali zote za Baba Poshia. Siku moja, Mfalme wa Moroko alikuja ili kuomba uchumba.

na William Shakespeare
Mfasiri: Mwalimu Nyerere  

POSHIA: Kayavute mapazia masanduku yaonekane kwake mtukufu huyu mtoto wa mfalme. Haya sasa kachague.

MOROKO: La kwanza, ni la dhahabu, lenye maandiko haya:

Na la pili, ni la fedha, linaloahidi hivi: 

La, tatu, risasi butu, na onyo lake ni butu:

Nitajuaje yakuwa nimechagua vizuri?

POSHIA: Moja lina picha yangu, mzawa wa mfalme: Ukilichagua hilo basi na mimi ni wako.

MOROKO: Muungu Fulani uniongoze. Hebu nione; nitayachagua tena maandiko toka mwisho. Nitaanzia la tatu: lasemaje, la risasi?

Itambidi atoe - atoleeni? Risasi? Na pia ahatarishe - kwa ajili ya risasi? Sanduku hili latisha: wahatarishao vyote hutumaini kupata faida iliyo nzuri: Wenye moyo wa dhahabu hawajali takataka; Kwa hiyo basi sitoi na wala sihatarishi chochote nilicho nacho kwa sababu ya risasi. La fedha lasema nini, lenye rangi ya baridi?

Apate astahilicho! Subiri hapa, Moroko. Upime thamani yako kwa mkono wa mwadilifu: Kama ukithaminiwa vile ujifanidivyo wastahili kutosha; walakini ya kutosha inaweza isitoshe kumpata siti huyu. Bali nikitia shaka kuwa simstahili,Basi hapo nitakuwa najiumbua mwenyewe. Stahili yangu ni nini? Bila shaka ni bibie. Namstahili, hakika, kwa nasaba na kwa mali, kwa madaha na kwa sifa zote za malezi mema na kuzidi yote hayo namstahili kwa pendo. Vipi, nisiendelee, nichague papa hapa?

Hebu tuyaone tena ya sanduku la dhahabu:

Naam, ni siti huyu; anotamaniwa kote. Toka pande zote nne za dunia wanakuja kubusu sanamu hii takatifu ilo hai: Majangwa ya Hirikani na nyika pana ajabu, za Uarabuni kote, sasa zimekuwa njia ziletazo watawala kumwona Poshia bora. Nayo dola ya bahari ambayo inapofura hutemea hata mbingu, haiwezi kuzuia nia ya wageni hao; ila wanazidi kuja, kama wavuka kijito, kumwona Poshia bora. Moja la matatu haya lina picha yake nzuri. Itawezekana kweli liwe lile la risasi? Wazo chafu kama hilo lingekuwa ni laana. Halifai japo kuwa sanda yake ya kaburini.

Au niwaze ya kuwa kawekwa ndani ya fedha? Moja ya kumi na moja ya thamani ya dhahabu? Hilo ni wazo la dhambi! Kito cha thamani hivi hakiwekeki po pote ila ndani ya dhahabu. Uingereza wanayo sarafu tu ya dhahabu, ambayo kwa juu yake imechapwa malaika. Bali hapa malaika mwenyewe hasa yu ndani ya sanduku hili hapa, na bahati nijaliwe!

POSHIA: Ni huu hapa, chukua, mzawa wa mfalme; kama sura yangu imo nimekuwa mali yako.

[Anafungua sanduku la dhahabu]

MOROKO: Mama yang! Nini hii? Ni fuu tupu la kichwa, ambalo katika jicho lina hati ma’ndiko. Nitasoma maandiko.

Nimefarikiwa kweli. Bure nimejitanibu. Basi buriani, joto; nawe, makiwa, karibu. Basi kwa heri Poshia. Ninayo

huzuni sana siwezi kwa heri ndefu: Ndivyo wanavyoagana watu waliopoteza.
[Aondoka na Wafuasi wake. Tarumbeta]

 
- Kutoka kwa Tendo la II, Onyesho la 7 katika Mabepari wa Venisi (The Merchant of Venice) na William Shakespeare, Imetafsiriwa na Mwalimu Nyerere