1. Deliver free books in Swahili and English to communities all over the world
2. Empower educational communities in East Africa
3. Connect mentors with students around the world

I did management consulting for many years and am part of a small team of volunteers developing Maktaba.org. 

We are still working on our core features as well as trying techniques to reach new readers and people that might enjoy participating in our community....but I thought I'd share some of the ideas we are considering to help out other social entrepreneurs.

Based on research and experience with previous online projects, I have developed a small list of free ideas of how any non-profit might collaborate with influencers and bloggers. Of course influencers and bloggers will promote a website if you pay them, but since we have a limited marketing budget, we are looking for free marketing opportunities. Hopefully others can benefit from these ideas as well.

We'll keep everyone posted on various endeavors we pursue, but our guiding principle is to establish mutually beneficial partnerships that align with both our organizational goals and our collaborator's interests.

Step 1: Establish clear organizational goals (see Maktaba's goals, or a book on defining goals as a Social Enterprise)
Step 2: Generate a list of bloggers and influencers
Step 3: Summarize their general interests (what is it that they care about?)
Step 4: Propose a partnership based on one of the following ideas
Step 5: De-brief and analyze the effectiveness of the partnership

Guest posting: Offer to write a guest post for their blog or website, which will give you exposure to their audience and help build your credibility.

Product or service reviews: Reach out to influencers and bloggers in your niche and offer them a free product or service in exchange for a review on their website or social media channels.

Content co-creation: Partner with an influencer or blogger to co-create content such as an e-book, infographic, or video that you can both promote and share with your respective audiences.

Cross-promotion: Reach out to other brands or businesses in your niche and offer to cross-promote each other's content on social media, email, or your respective websites.

Social media shoutouts: Collaborate with influencers and bloggers by giving them a shoutout on your social media channels in exchange for a shoutout on theirs.

Joint webinars or events: Organize a joint webinar or event with an influencer or blogger to reach their audience and build your brand.


Does anyone know of good influencers or bloggers that we should reach out to? 
Does anyone have other ideas that we should consider?

Continuously improve our website: Regularly evaluate and improve our website to provide a better user experience and increase user engagement.

Optimize for search engines: Ensure that our website is search engine optimized (SEO) to increase visibility on search engines and drive organic traffic.

Engage with our audience: Engage with our audience through social media, email, and other channels to build relationships and increase brand awareness.

Content marketing: Create high-quality, engaging content that provides value to our target audience and share it through social media, email, and other channels to attract more visitors.

Paid advertising: Use paid advertising such as Google Ads or Facebook Ads to reach a larger audience and drive targeted traffic to our website.

Collaborate with influencers or bloggers: Partner with influencers or bloggers in your niche to reach their audience and promote our website.

Offer a referral program: Encourage existing users to refer their friends and family to our website by offering incentives such as discounts, bonuses or prizes.

Does anyone have other ideas or have any interest in joining our marketing team?

Setting goals is an important part of any successful project or organization, but it's not always easy to get it right. One popular method of goal setting is the SMART framework, which encourages setting goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. While SMART goals can be effective for some organizations, there are also some downsides that social entrepreneurs should be aware of before relying on them exclusively.

SMART goals can be too rigid and prescriptive. 
By focusing solely on tangible, quantifiable goals, social entrepreneurs may overlook important but intangible factors, such as team morale or company culture...each of which may be critical to success. Additionally, the pressure to meet specific, time-bound targets can lead to an "all or nothing" mentality, where barely missed goals are deemed total failures.

SMART goals can limit creativity and innovation.
By focusing solely on what is known to be achievable, social entrepreneurs may overlook opportunities to try new and different approaches that could lead to greater success. Essentially, SMART goals can stifle creativity by encouraging organizations to play it safe, sticking with tried-and-true methods, rather than taking risks on new projects or methodologies. An obsession with goal setting can distract from more exploratory initiatives, but still most organizations (and individuals) benefit from regularly setting goals.

So, what are the alternatives to SMART goals for the entrepreneurial minded? One option is to adopt a growth mindset, where goals are seen as a means to an end rather than the end in themselves. This approach encourages social entrepreneurs to embrace change and be open to new ideas and experiences, which can lead to greater creativity and innovation. Another alternative is to focus on setting "stretch" goals, which are challenging but achievable targets that help entrepreneurs to push their limits and focus on momentum (rather than milestones).

Does this mean traditional goal setting doesn't matter? Should entrepreneurs abandon the SMART goal method?
Probably not. It's important for entrepreneurs in both the for-profit and nonprofit world to set goals. When doing so it is import for those goals to align with the personal values and priorities of the organization. Such alignment can help to ensure that the goals set are meaningful and relevant, and that everyone is amply motivated to achieve them. For example, an organization that values work-life balance might set a goal for each employee to work a set number of hours per week, rather than focusing solely on achievement. Other organizations might focus on achieving momentum and employee satisfaction...though ultimately it is typically important for goals to drive financial success. For a non-profit, this could mean connecting goals toward  fundraising targets, and with for-profits, goals could be tied to revenue (or operational efficiency).

In summary, while using SMART goals has become popular, there also are some downsides to be considered. Alternative goal-setting strategies, such as adopting a growth mindset, setting "stretch" goals, or aligning goals with personal values, can help all organizations achieve success while avoiding the pitfalls of SMART goals.

For more resources to help run your non-profit or small business, browse our free books for entrepreneurs, or search our entire website for blog posts and strategies about how to get started as a social entrepreneur.

Kumsomea mtoto wako kila siku kuna faida nyingi. Inaweza kuboresha ustadi wa lugha wa mtoto wako, kuongeza msamiati wake, na kukuza kupenda kusoma. Inaweza pia kusaidia kuboresha umakini na umakini wa mtoto wako, na inaweza kuwa na athari chanya kwenye mawazo na ubunifu wao. Zaidi ya hayo, kumsomea mtoto wako kunaweza kuwa njia nzuri ya nyinyi wawili kushikana na kutumia wakati mzuri pamoja.

Hapa Maktaba tunawahimiza wazazi kuwasomea watoto wao kila siku. Ifuatayo ni orodha ya sababu kuu za kuifanya kuwa tambiko:

1. Ustadi wa lugha ulioboreshwa: Kumsomea mtoto wako kunawaweka wazi kwa anuwai ya maneno na miundo ya lugha, ambayo inaweza kusaidia kuboresha ukuaji wao wa lugha na ustadi wa mawasiliano.
2. Kuongezeka kwa msamiati: Mtoto wako anapokusikiliza ukisoma, atajulishwa maneno na dhana mpya ambazo huenda hajakutana nazo katika maisha yake ya kila siku. Hii inaweza kusaidia kuongeza msamiati wao na kupanua uelewa wao wa ulimwengu.
3. Kupenda kusoma: Kumsomea mtoto wako kutoka umri mdogo kunaweza kusaidia kukuza upendo wa kudumu wa kusoma. Hii inaweza kuwa ya manufaa hasa katika enzi ya kidijitali, ambapo watoto wengi wana uwezekano mkubwa wa kutumia muda wao kwenye skrini kuliko kusoma vitabu.
4. Ukazaji bora na muda wa usikivu: Kumsomea mtoto wako kunaweza kusaidia kuboresha umakini na muda wa usikivu, kwani inawahitaji kusikiliza na kuzingatia kwa muda mrefu.
5. Mawazo na ubunifu ulioimarishwa: Mtoto wako anaposikiliza hadithi, ataweza kufikiria matukio na wahusika katika macho yao ya akili. Hii inaweza kusaidia kuchochea mawazo yao na ubunifu.
6. Muda wa kuunganishwa na ubora: Kumsomea mtoto wako kunaweza kuwa njia nzuri kwa ninyi wawili kutumia wakati mzuri pamoja. Inaweza kuwa shughuli ya kupumzika na ya kufurahisha ambayo inaweza kusaidia kuimarisha uhusiano wako na kuboresha uhusiano wako.